It’s close to that time of year when we reflect on the past twelve months, critically examine the decisions we’ve made and paths we’ve chosen. We may wearily raise our heads from whatever desk currently represents our vocational speciality, and wonder aloud if ‘ I want to be doing this same shit next year?‘
Well opportunity may indeed be knocking. If you’ve considered a sideways move into the amusingly unregulated sector of double glazing, but feel their salespeople are just a little too constrained by ethical concerns, you may be ready for a shot at the big time.
Get yourself a branded suit, an edgy haircut, a book full of ‘oh fuck me are we still in the 70s’ sales techniques, and start lying so hard you’ll forget the discombobulated individual melting under the furnace like glow of your self belief is something other than a scratch on the commission bedpost.
It may be clear from my opening remarks that I’ve not much enjoyed the car buying experience. That’s not entirely accurate – I’ve really fucking hated it, from start to bloody finish with only a couple of mild highlights preventing me going full-arson on every twat populated glass shrine to shafting the customer in all of Herefordshire.
Let’s consider that for a minute. In at attempt to wrest some kind of control back from a small child charmingly suit-clad in some kind of bring your precocious cock-infant to work day, I developed a half decent statistical model to unpick a number of manufacturers discount structures. Regardless of the name emblazoned above the door, they correlate around floor price and entropy.
Essentially this is a direct sales model with limited latitude for each franchised dealer to shift volume. And that is all they care about. Oh sure you’ll get the full tedium of something termed long term relationship neither of you believe, and some additional bollocks trumpeting the qualitative cosiness of a local buyer, but it’s all just shit added to the heap marked ‘there’s one born every minute’
This one was born some 50 years ago. And in a perfect storm of year end targets, a plunge in diesel values and a stroppy, stubborn northerner my customer classification was apparently ‘price sensitive and rational’. Clearly they were referring to Carol , who I dragged into every showroom and, unleashed once Mr Special Relationship started talking real cash.
I don’t blame the dealer. I really don’t. In a world of sharks, there’s no room for a nice friendly seal. Lawyers pretty much are the wikipedia citation for that. I blame myself for feeling guilty when saying ‘no I’m sorry but paying list price for something of which there are many and yours is no different makes me a little uncomfortable. Could you reduce it by a whole pound?‘
Light dawned deep in the night when my wide awake mind stopped circling around the problem and started devising a better strategy. Â Morning saw me furiously tapping this keyboard demanding best and final offers from anyone with an internet presence. Such was the level of horse trading, I sort of lost track of it and at one point the informational tornado overloading my inbox suggested I had indeed bought a horse.
The result of which was being one minute from buying a car from a man I’ve never met 200 miles away at a discount which negated these things being an issue. In between ending that call and checking figures, the local dealer lit up my phone with some kind of phony butt-hurt that I’d somehow let him down.
Oh-fucking-contraire. I don’t bloody thing so. You’ve attempted to sell me everything in your showroom up to and including the coffee machine through manipulation, blatant lies and – it has to be said – breathtaking chutzpah. I even began to admire his tenacity in the face of Carol’s stonewalling and my pained expression.
He offered me a final car – from the rambling pantheon of whenÂ the fuck did this one just turn up then? – with options I didn’t want and wheels that were clearly stupid. At least it wasn’t white. I’d already rejected about 900 of those. Â It was however cheap, for a given value of cheap, having been pre-registered to hit some spurious target a couple of months previously.
I cracked and schlepped over the Hereford one more time. Drove it. Sat down exhausted opposite the grand inquisitor as he talked numbers. Brilliantly he and the sales manager then had a pretty much stand up argument on what those numbers might be. I exchanged a non-plussed glance with Carol before sitting back to enjoy the show.
Result of which we ended up in a place where they continued to lie about how much money they were losing, and we screwed them into the ground over every detail. I’m not entirely lacking lucidity tho – at no point in the transaction did I think we’re coming out anywhere close to on top.
Still 25% off a new car isn’t a bad place to end up. Even when knowing waiting a little longer would have increased the discount. That however would have brought my continuing sanity into play. So when, on collecting the car, his parting shot was ‘well at least we had fun’ I couldn’t agree.
Maybe you fella. Not me. Not a bit of it. The car tho? It’s really very nice. In all sorts of ways. I might be back to that. Right now tho, I’m just bloody delighted not to voluntarily enter another car showroom for three years.
And I’m still not sure about those wheels.
*fucked. Obviously. Might as well warm you up to this post being quite sweary.